Subjective Norms and Workplace Diversity in Shaping Generation Z’s Employment Intentions: The Moderating Role of Islamic Work Ethic in the Hospitality Industry
DOI:
https://doi.org/10.55927/jambak.v5i1.3Keywords:
Subjective Norms, Workplace Diversity, Islamic Work Ethic, Generation Z, Employment IntentionsAbstract
This study aims to examine the influence of subjective norms and workplace diversity on Generation Z’s employment intentions in the hospitality industry, as well as to analyze the moderating role of Islamic Work Ethic (IWE). This research adopts a quantitative approach using a survey design, involving Generation Z respondents interested in working in the hospitality sector. Data were collected through structured questionnaires and analyzed using moderated regression analysis. The findings reveal that subjective norms and workplace diversity have a positive effect on employment intentions. Furthermore, IWE strengthens these relationships, particularly in the context of value-based and ethical work orientations. These findings provide important implications for human resource management in designing inclusive and value-driven recruitment strategies.
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